Franchising in General – Foodservice in Particular –

Senior Marketing Consultant & Former CMO at Avanza Foods

Experienced marketing professional with highly international profile and a broad set of skills applicable across different industries and roles.

Well-rounded marketing profile, from strategy to execution, digital marketing, branding and marketing consulting in both B2C and B2B organizations. Proven ability to develop and execute successful marketing strategies and campaigns to develop brands, increase sales and drive loyalty. Customer centred and commercially focused, hands-on leader committed to delivering results and people development.

Resourceful branding expert has developed, launched and scaled brands in several industries and across different European markets. From concept, positioning, messaging and visual identity to go-to-market strategy and execution.

Demonstrated ability to quickly adapt to new, fast-paced environments. Strong interpersonal and communication skills across all levels of the organisation and with multicultural and multifunctional teams. Dedicated to continuously learning and processes optimization, flexible, resilient and tenacious professional.

MBA Graduate specializing in strategy in dynamic environments and extensive marketing and digital marketing formal training and experience