CONTACT

Become a Côté Sushi Franchisee

Join a network of more than 98 restaurants in France.

Côté Sushi has been consolidating its position as the pioneer of the nikkei concept in France for more than 18 years, with a strong brand recognized for its demand, boldness, and unique visual identity. The chain is part of ETLB, a fast-casual French restaurant group in full growth, with 109 outlets in 3 countries and 110 million euros in turnover (including VAT).

Key points for entrepreneurs:

  • Business model: Côté Sushi sublimates Japanese gastronomy with its nikkei cuisine, a unique and differentiating concept, with a consolidated business model designed to accompany the success of its franchisees in a lasting way, and adapted to four deployment formats.

  • Support and Scale: The franchisees integrate into a network with more than 98 points of sale, 18 openings planned for 2026 and a network size multiplied by 4 in 4 years, with daily support from the central team.

  • Value Proposition: Côté Sushi offers ambitious investors the opportunity to join a strong and constantly innovating brand, with 4 seasonal collections per year and collaborations with great chefs and influencers.

Ultimately, it is an opportunity to be part of a project with a clear vision of success: «to create emotion through the culinary journey».

Would you like more information about the specific requirements or the process for applying for this franchise opportunity?

Request information
  • Shopping center which guarantees the best prices.
  • R&D team dedicated to innovation: 4 seasonal collections per year and an annual renewal of the menu, with recipes designed to be easy to execute.
  • Full training for the franchisee and his team: 6 weeks of intensive training.
  • Daily accompaniment in operations, with more than 80 people at the headquarters right next to you.
  • 3 M€ per year invested solely in advertising, and a brand committed to sustainability, transparency and social responsibility.

  • Pioneer of the nikkei concept in France: More than 18 years of experience, 98 sales outlets and 100 million euros in turnover (including VAT) between France and 2 other countries.

  • A «love brand» on social media: 57K followers on Instagram and 80.5K on TikTok, with over 40 million views, and 3 annual collaborations with great chefs and influencers.

  • An agile and proven system: an omnichannel model (in-store, click & collect, app and website, and home delivery) that covers all customer segments and all forms of consumption.

  • The Origin: Nikkei cuisine originated in the late 19th century, with Japanese immigrants to Peru combining their mastery of raw fish with local ingredients such as green lemon and yellow chili. Côté Sushi brought it to France more than 18 years ago.
  • Evolution: The brand is part of ETLB, a group that has implemented an accelerated expansion strategy since 2021 and has almost tripled its number of outlets, which today exceeds 100 (42 of them are franchises). In 2022, it launched a new concept: Piperno (Neapolitan pizza).
  • Our Vision: «creating emotion through the culinary journey,» with an immersive architectural identity that highlights the fusion of Japanese and Peruvian cultures.
  • A new stage: 18 openings in 2026 and a network that multiplies by 4 in 4 years, with a multichannel model that includes its own delivery channels (website and mobile app).

  • An offer based on 3 pillars: Japanese classics (maki, rolls, poké, donburi, udon…), Nikkei cuisine (ceviche, tiradito, nikkei rolls, tacos…) and ephemeral collections in collaboration with chefs and influencers.

  • Responsible ingredients: salmon raised on certified GLOBAL GAP or ASC farms, without GMOs or antibiotics; saku tuna from fishing with a hook with MSC certification; yellowtail ASC with full traceability.

  • Origin quality: GIG Camargue rice grown in a Natura 2000 area and signature sauces made in Brittany and the Drôme region in accordance with our specifications.

shop
Pioneer brand
movil
Accelerated Growth
chef
Profitable Model
box
Quality and Taste

Profitability and Business Model

  • An expanding network: More than 98 points of sale in France, 18 openings planned for 2026 and a network that multiplies by 4 in 4 years.

  • Profitability of the point of sale: Average turnover of €1.2M (excluding VAT) per restaurant in France, with a cost of raw materials of 22.5% and % a payroll of 30 (% around 10 FTE employees). Project profitable in 3 years on average.

  • Initial investment: right of entry
    40,000 €, personal contribution of 25 % % of the total investment (~100,000 €), operating fee of 6%, marketing % fee of 2% and 7-year % contract.

We accompany you in the process
 +98 POINTS OF SALE 1.2M € IN SALES

  • Site search and restaurant design: We take care of everything from the beginning: market research, site search and preparation, business plan, administrative procedures and financing dossier. Four complementary formats: in the city (100 to 150 m²), retail park (150 to 250 m²), suburban area (250 to 350 m²) and travel stations, in a corner format or as a restaurant.

  • Training and ongoing support: 6-week intensive training in management, marketing, hygiene, HR, and operations for you and your entire team at our «Escuela» restaurants (Qualiopi certified organization), with personalized follow-up and a franchisee animation department.

REQUEST INFORMATION

Requests more information about the Côté Sushi franchise. From Japan to Peru

Don't miss this opportunity

OPPORTUNITY AVAILABLE FOR YOU!

Are you looking for a profitable concept with sustainable and proven growth? Côté Sushi offers all that and more: a Nikkei brand with more than 98 restaurants in France, 18 years of experience, and a model that recovers investment in 3 years on average.

Request more information from the Côté Sushi franchise.